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A number of conservatives and conservative groups in Washington, D.C. are pushing yet another pledge. This one is to cut, cap, and balance. They want you to pledge to urge your Senator and Congressman to oppose any debt limit unless all three of the following conditions are met: (1) substantial cuts in spending; (2) enforceable spending caps; and (3) passage of the Lee-Cornyn-Hatch Balanced Budget Amendment, known as S.J. Res. 10 in the Senate and H. J. Res. 56 in the House.

The pledge is wonderful. I fully support it. I also think any conservative and conservative organization that signs the pledge is feckless, spineless, and gutless unless one additional step is taken.

And the sad thing is, I suspect I am one thousand percent right that we’ll all be disappointed by the conservatives and conservative organizations signing the pledge. Here’s why.We’ve reached the point of no return in this country, but Republicans keep making deal after deal after deal. They’ll negotiate their way to hell and our country to fiscal ruin all while nuancing around pledges.

Meanwhile, the pledge makers and pledge signer really do nothing other than say “Oh my, Senator/Representative X broke the pledge. Tisk. Tisk.”

The time for tisk, tisking is over.

I’m calling on the conservatives and conservative organizations who agree to “cut, cap, and balance” to put up or shut up. Here’s the Erick Erickson Pledge:

I pledge that if any Republican votes to increase the debt ceiling without first cutting, capping, and balancing using Lee-Cornyn-Hatch, I will work like hell to beat the hell out of him/her in a primary, even if their election is 2014 or 2016.

The time for nuancing and diplomatic niceties in Washington are over.

Instead of standing around in a circle of Washington hoo-haaing like conservatives are prone to do lamenting their sorry fate and wringing their hands on what strategy to take to Speaker Boehner and Leader McConnell, conservatives need to adopt a very simple strategy:

Hold the freaking line.

If any Republican votes to raise the debt ceiling without forcing (1) substantial cuts; (2) enforceable caps; and (3) sending the Lee-Cornyn-Hatch Balanced Budget Amendment to the states, the conservative movement must unite to beat the hell out of them in a primary. Period. End of Story. No more wimping out.

It really is that simple — or at least it is that simple unless your brain has atrophied from being inside the Beltway. Just don’t raise the debt ceiling. Oh, I know, some of you are getting sweaty palms thinking about it and insisting that we must raise the debt ceiling.

That’s what we always do.

Putting it bluntly — it is time to be a hostage taker and take the debt ceiling hostage to cutting, capping, and balancing the budget.

Will conservative organizations actually stand up and wage scorched earth in the name of saving the Republic, or will they yet again go limp when sold out for the billionth time. My money is on limp, but I hope others will stand on either hand and save this bridge with me.

By the way, the Lee-Cornyn-Hatch Balanced Budget amendment is non-negotiable. Other Republicans are offering up balanced budget amendments, but the alternatives either don’t limit spending or make it too easy to raise taxes instead of making spending cuts. Lee-Cornyn-Hatch has both a spending limitation component and requires a super-majority to raise taxes.

Folks, talk is over. It’s time for action.

T-Mobile introduced a new Android application on Wednesday called “More for Me.” The app offers T-Mobile customers with phones running Android 1.6 or later, daily deals based upon their preferences, location, and interests. Discounts are provided by sites such as LivingSocial, which is available in more than 260 markets, but there are also exclusive discounts from T-Mobile or its partners. T-Mobile customers simply need to install the T-Mobile More for Me app from the Android Market to get started. Read on for the full press release.

T-Mobile Launches More for Me — Combines Daily Deal Offers Into One Easy Place for Consumers



The beta version of the T-Mobile More for Me application for Android provides personalized offers, discounts and deals to consumers on any mobile operator

BELLEVUE, Wash. — June 15, 2011 — T-Mobile USA, Inc. today announced More for Me™, a nationwide aggregation service that offers consumers the best in daily deals. The service is completely free. Beginning today, consumers using nearly any Android™-powered smartphone can download the beta version of the T-Mobile More for Me application from Android Market™ to get the best and timely offers, discounts and deals from some of the biggest names in daily deals tailored to their preferences, location and interests.

More for Me is the first nationwide daily deal aggregation service of its kind from a national wireless carrier. Discounts and deals are generated from popular social buying sites, such as LivingSocial – the online source for handpicked experiences at a great value – as well as exclusive offers from T-Mobile and its partners. Customers can get discounts on a wide variety of products and services, making it easier than ever for people to save money while on the go.

“Consumers are constantly looking for ways to save money and are turning to social buying apps in droves,” said Brad Duea, senior vice president, value added services marketing,

T-Mobile USA. “With T-Mobile’s More for Me application for Android smartphones, we’re bringing together the leading daily deal sites into one easy-to-navigate place so consumers spend less time searching and more time saving.”

The T-Mobile More for Me application is customizable, enabling consumers to find the most relevant deals, closest to their exact location. Users have the opportunity to see deals from a variety of retailers, in nearly any city, with many deals tailored to meet their specific interests and preferences.

“LivingSocial works directly with merchants in all of our 260+ global markets to craft great deals that drive our valuable members through their door,” said Jake Maas, senior vice president, corporate and business development, LivingSocial. “We are excited to bring our handpicked experiences to the millions of consumers who will enjoy T-Mobile’s new More for Me app.”

T-Mobile Android customers, and anyone with an Android-powered mobile phone using Android 1.6 or higher, can download the More for Me application from Android Market for free today.

In partnership with Out There Media, a global leader in mobile advertising, T-Mobile will expand More for Me to reach virtually all of its customers, regardless of phone type, by offering them the option of receiving free text messages of exclusive offers, discounts and deals. The T-Mobile More for Me application is also expected to be built for other popular mobile operating systems later this summer.

In both the application and opt-in text message experience, T-Mobile More for Me enables consumers to specify their interests and demographic information in order to receive the most relevant offers, deals and discounts.

More information on the T-Mobile More for Me application is available at https://market.android.com/details?id=com.tmobile.moreforme.

Tags: Android 1.6, Android Market, app, application, carrier, daily deals, deals, Living Social, LivingSocial, MOre for me, savings, Special, T-Mobile, T-Mobile USA, Tmobile


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Participating artists:

Beth Barron explores memory and the present in her altered and then further embellished pieces.

Charlene Burningham, one of the mainstays of quilting in the area, not only shows how piecing and quilting can be used to obtain surface pattern, but that weaving – often in unusual materials – can provide the same visual interest.

Nancy Eha, with her complex and time-consuming beadwork, focuses gently on social issues that the viewer will immediately recognize.

Bernadette Mahfood is an expressive artist in several mediums, and is able to be decorative at the same time she is making serious social points.

Barbara Otto combines ancient sewing stitches with the latest in digital imagery to produce intriguing collages in textile.

Christine Pradel-Lien creates tapestries that tell stories, both familiar and enigmatic, and is a master in her craft.

Karen Searle works in three-dimensional textile creation, and is unafraid to tackle difficult materials, and also questions about society and gender roles.

“Skimming the Surface: Pattern and Narrative” is offered in conjunction with the Surface Design Association Conference, Confluence, held in the Twin Cities June 4-17. St. Thomas will be one of the stops on SDA Gallery Day, Thursday, June 9, from noon to 5 p.m. For a schedule of conference workshops, participants and gallery tour stops visit  the SDA website.

All events are free, open to the public and handicap accessible. For more information contact Sue Focke, (651) 962-5560, or visit the Art History website.

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U.S. Secret Service Trashes Fox <b>News</b> in Rogue Tweet - TVNewser

We apologize for this mistake, and the user no longer has access to our official account,” spokesman Ed Donovan said in a statement to Fox News. “Policies and practices which would have prevented this were not followed and will be ...

Small Business Events, <b>News</b>, Resources

It's Small Business Week and we begin with news related to this celebration of the most important part of our economy. We then move on to resources with some.

<b>News</b> In Brief: Life - Science <b>News</b>

Romeo-and-Juliet leafhoppers, sleep-deprived honeybees and more in this week's news.

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Alt Attribute & SEO Optimization

SEO Optimization images is becoming increasingly more essential in SEO (Search Engine Optimization) for websites. The ALT attribute is really a critical step that is sometimes forgotten. This can be a lost opportunity for better rankings.

In Google's webmaster guidelines, they advise the use of alternative text for that images on your site:

Images:. Make use of the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text round the image.

Why would they ask us to do that? The answer is easy, really; search engines like google have the same problem as blind users. They can't begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse using this attribute, attempting to stuff it with keywords, looking to achieve a particular keyword density, which is not as relevant for rankings now since it was previously.

On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which might create a penalty for the site's ranking. Even without such a penalty, your site's rankings will not take advantage of this tactic.
This method also puts persons who use screen readers in a greater disadvantage. Screen readers are software-based tools that actually read aloud the items in what's shown on the screen. In browsing the web, the alt attributes of images are read aloud as well.

Imagine listening to a paragraph of text that is then repetitions of numerous keywords. The page would be not even close to accessible, and, to put it bluntly, would be found quite annoying.
What is an Alt attribute?

An ALT attribute should not be used as a description or a label to have an image, though many people use it for the reason that fashion. Though it may appear natural to assume that alternate text is a label or a description, it is not!

What used within an image's alt attribute should be its text equivalent and convey the same information or serve exactly the same purpose the image would.

The thing would be to supply the same functional information that a visual user would see. The alt attribute text should function as a "stand in" when the look is not available. Ask yourself this: Should you replace the image using the text, would most users receive the same basic information, and wouldn't it generate the same response?
A few examples:

 

Some SEO Optimization Tips

If a search button is really a magnifying glass or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is meant to convey the literal contents of the look, then a description is appropriate.

If it is meant to convey data, then that information is what's appropriate.

If it is designed to convey using a function, then your function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play only a decorative role within the page, make use of an empty alt (i.e. alt="") or a CSS background image so that reading browsers do not bother users by uttering such things as "spacer image".

Keep in mind that it is the function of the image we're attempting to convey. For instance; any button images shouldn't range from the word "button" in the alt text. They should emphasize the action performed by the button.

Alt text should be determined by context. The same image in a different context may require drastically different alt text.

Attempt to flow alt text with the rest from the text because that is the way it is going to be read with adaptive technologies like screen readers. Someone hearing your page should hardly remember that a graphic image is there.
Please keep in mind that using an alt attribute for every image is needed to satisfy the minimum WAI requirements, that are used since the benchmark for accessibility laws in UK and the remainder of Europe. Also, they are necessary to meet "Section 508" accessibility requirements in america.

It is important to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose other than to make a site visually appealing/attractive and (in many cases) satisfy the marketing departments. There isn't any content value (though there might be value to a sighted user).

Never alt-ify eye-candy unless there's something there that will boost the usability from the site for someone using a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which may actually set the mood or set the stage as it were. These graphics are not direct content and could 't be considered essential, but they are essential in that they help frame what's going on.

Attempt to alt-ify the second group as is sensible and is relevant. There may be instances when doing this may be annoying or detrimental with other users. Then avoid it.

For example; Alt text that's identical to adjacent text is unnecessary, as well as an irritant to screen reader users. I suggest alt="" or background CSS images in such instances. But sometimes, it's vital that you get this content inside for those users.

Most times this will depend on context. Exactly the same image in a different context may need drastically different alt text. Obviously, content ought to always be fully available. How you go in this example is a judgment call.

III. Content and Function

This is when the look is the actual content. Always alt-ify content and functional images. Title and long description attributes can also be so as.
The main reason many authors can't understand why their alt text isn't working is that they don't know why the pictures are there. You need to figured out exactly what function a picture serves. Think about what it is concerning the image that's vital that you the page's intended audience.

Every graphic has a reason behind standing on that page: because it either enhances the theme/ mood/ atmosphere or it is critical to what are the page is trying to explain. Understanding what the image is perfect for makes alt text simpler to write. And exercise writing them definitely helps.
A method to check the usefulness of alternative text would be to imagine reading the page on the phone to someone. What would you say when encountering a particular image to make the page understandable towards the listener?

Aside from the alt attribute you've got a couple more tools available for images.
First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and never shown as a "tooltip" when focus is received via the keyboard. (So much for device independence). So use the title attribute just for advisory information.
Second, the longdesc attribute points towards the Link to a full description of the image. If the information found in an image is essential to the meaning of the page (i.e. some important content would be lost if the image was removed), an extended description compared to "alt" attribute can reasonably display should be used. It may offer rich, expressive documentation of the visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is a long description of an image...The goal is to use any period of description essential to impart the details of the graphic.

It would not be remiss to hope that the long description conjures an image - the look - within the mind's eye, an analogy that holds true even for that totally blind."

Although the alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

Oftentimes, you are best just choosing your gut instinct -- if it's not essential to include it, and if you don't possess a strong urge to do it, don't include that longdesc.

However, if it's essential for the whole page to operate, then you have to include the alt text (or title or longdesc).

What's necessary and what's not depends a great deal about the function of the image and its context about the page.

The same image may require alt text (or title or longdesc) in a single spot, although not in another. If the image provides simply no content or functional information alt="" or background CSS images might be appropriate to use. But if the image provides content or adds functional information an alt would be required and maybe a long description would be so as. Oftentimes this type of thing is a judgement call.

Image Search Engine Optimization Tips

Listed below are key steps in optimizing images:

Choose a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores like a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For instance, when the image internet search engine sees a ".jpg" (JPEG) file extension, it's going to assume the file is really a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is a graphic;

Make sure that the written text nearby the image that's relevant to that image.
Again, do not lose a great chance to help your site with your images searching engines. Use these steps to position better on all the engines and drive increased traffic for your site TODAY.

SEO Optimization

OwnLocal is a Y-Combinator bred startup that helps local newspapers survive on the Internet. OwnLocal swoops into small towns sprinkled across America’s less tech savvy plains and puts on quite a clever show. In no way are they grifters; but with their guaranteed promises of success, small town publishers don’t stand a chance.

Lloyd W. Armbrust, II, OwnLocal’s Founder and CEO, puts its technology in the hands of local publications, newspapers or television stations, so that they can then sell successful modern digital strategies like owning a website, blogging, SEO optimization, design, group deals and more to local businesses. In other words, OwnLocal acts like a web development department for local newspapers providing them with simple, sellable products including a white label daily deal product and a white label Yelp-like product.

“In rural America, small businesses would rather the Internet didn’t exist, but it does. We sell a package through their local newspapers that creates a website for them, writes relevant blog posts for them and pushes out media to Twitter and Facebook. So, we manage all of that for them but we do it through their newspaper.”

-Lloyd W. Armbrust

OwnLocal trains local media employees and shows them how to put on a “Web a la carte” presentation for small businesses even though the local businesses may have never heard of Groupon, Yelp or LivingSocial. To date, OwnLocal has powered more than 1,000 small businesses and over 100 publications.

OwnLocal also sells its product, “AdForge” as “the best print-to-digital ad conversion software in the world.” AdForge is designed to take print ads and put them on the web, on mobile and on tablets. AdForge easily converts print ads into clickable, shareable, printable, mappable and sendable digital ads.

Say you’re a lawyer or a plumber, OwnLocal will create websites optimized for search engines and deal with social media elements like blogging, tweeting and Facebooking, saving these small service businesses a lot of time and effort. Businesses can choose from a variety of different websites from simple splash pages to editable, manageable sites. OwnLocal then taps into its network of college students and stay at home moms to write the company’s blog posts. But again, all of this is through the local newspaper.

Today, OwnLocal announces its “Arcade” partnership with HeyZap, another YC startup, to bring more than 50,000 social and casual games to newspapers and local media. Rather than just having a few puzzle games like crosswords and Sudoku, newspapers will have access to games that reflect what their audiences have come to expect from social networks and social game sites. Initial launch partners include A.H. Belo Corp.‘s The Press-Enterprise and Impre Media, the largest Spanish language newspaper group in America as well as 25 other newspapers. OwnLocal expects that newspapers will see financial benefits, increased time-on-site and more return visits.

In York, Nebraska– a town with a population of 10,000– OwnLocal made The York News Times $140,000 last year. OwnLocal takes 30% and the newspaper gets the remaining 70% of revenues from its tech products sold. $100,000-300,000 is an easy number to make for local papers, says Armbrust.  OwnLocal doesn’t work with media outlets that have circulations less than 1,000. And its sophisticated system tell them exactly how much money they can make just from circulation numbers. Guaranteed revenue reports based on circulation for dying newspapers? Maybe dreams do come true.

“The community newspaper I worked at was purchased and sold to Gatehouse Media. I started thinking, what can we do? Is there a situation where you can make this product that’s all-encompassing that could make these newspapers money? I felt for these guys. Print is declining.”

–Lloyd Armbrust

Armbrust has worked in the newspaper industry for 11 years, including two years working on OwnLocal. His Co-Founder Jason Novack is the hardcore hacker in the pair. Armbrust says their main competitor, ReachLocal charges 5 times as much as OwnLocal because they utilize a network of 1,000 local sales reps.

To date, OwnLocal has received just under a million seed funding from Y Combinator, Baseline Ventures, Lerer Media Ventures, Paul Buchheit, Joshua Schachter and Alex Moore.

Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?”

I heard this same question in a panel I was on at Digiday Mobile in September 2010, and earlier at the Mobile Search App Opportunities session at SMX West 2010, so it’s clear that this is still a question that marketers and developers are still struggling with, and have been since the opening of Apple’s App Store in 2008.

If you’re lucky enough not to be familiar with the question, brands with limited resources often wonder whether they really need to build both a mobile site and a mobile app, and would prefer to funnel their limited resources into one fully-funded mobile project.

Mobile apps have historically been seen by web designers as the only way to provide a rich user experience in mobile, and they are recommended frequently by CEOs who have been impressed by the user experience of an app and then fast-tracked their own mobile app project.

Why are companies still struggling with this issue after three years of talking about it? I think that’s because it’s a complex issue with more than one right answer depending on your business goals and objectives.

Add to that the countless partisan debates between those who want to sell you a mobile app and those who want to sell you a mobile site and it can be difficult to get to some semblance of truth about what it actually makes sense for your business to invest in.

As an SEO, I’m not selling mobile apps or mobile sites, and I can help you optimize either for more qualified traffic in search, but I’ve seen enough to know that the strongest mobile strategies start with a mobile web site and use it as the foundation for success.

Consider the following problems inherent with betting the farm on a mobile app:

• The most successful iPhone app project, which becomes viral enough to be passed around to every user on the platform, would only ultimately reach only 7% of the total mobile market. A mobile website or mobile web app, on the other hand, has the potential to reach 100% of mobile web users.

• Many iPhone apps require the current version of iOS to run, which can’t be run by first-generation iPod touches. According to Chitika research, these devices account for almost 10% of iPhone traffic, which could lower your reach even more. Android devices are even more fragmented, and could require additional development time to make your applications accessible to the already-limited app market. Mobile websites and web apps built with a progressive enhancement strategy, however, should be accessible to most users regardless of device.

• It’s a myth that users prefer a mobile app experience, largely propagated, I suspect, by those who are looking to sell additional services. Research shows that most users, in fact, prefer mobile websites over mobile apps (Adobe, eMarketer, InsightExpress), and that more people use mobile websites than apps.

• Users of search engines will likely not find your app in Google or Bing unless they’re looking for it. You can optimize the app for app stores and to some extent for Google, but it’s a different process that requires some specialized knowledge for success. As of this writing, it’s highly unlikely that searchers will find your app when searching on high volume, competitive keywords in search engines outside of app stores unless you buy a search ad. Given that 21.4% of mobile users in the United States search on their phones, a brand that wants the content it creates to find an audience would be wise not to ignore traffic from mobile search.

• Most apps are downloaded once and discarded (Pinch Media, Localytics). If you don’t have a good reason for creating your app and don’t ultimately succeed in creating an app that people need to use regularly, it’s likely that your app will suffer the same fate.

• There are very few apps that exist that provide something beyond what a mobile web site can do. If you’re creating a game or an application that truly cannot exist on the mobile web as it exists today, then by all means, build an app. However, given that Safari now has support for accelerometer and gyrometer, there are many things that mobile websites can do now that they couldn’t do previously. Be sure that you can’t build your mobile app as a web app before you build it, as there’s a good chance that you could build something similar with greater reach and engagement.

• Apps drive link equity to iTunes, Android Market, or Blackberry App World, and not to your website, which needs it to help your other content be found in search results. Even mobile websites at m.subdomains ultimately benefit the host domain, which could help you generate more revenue on your desktop, tablet and mobile websites if they’re hosted at the same domain.

• Apps are software. As such, they’re not currently able to be crawled and indexed as individual pages with a separate theme. It’s likely that you will index and rank one or two mobile applications pages for navigational keywords for apps, but you have the potential to rank as many pages as you have accessible pages with web apps. If your app is relevant to more than one concept or audience, building it as an accessible, open web app instead of a native application will give you greater relevance and reach.

There are good reasons for creating native apps as well, so I don’t want to make it seem as though creating a mobile website is all any business needs to reach its mobile target. For example, if you build a mobile website and not an app, you run the risk of alienating your brand from the audience that does prefer mobile apps and uses them regularly.

That audience, though, is the minority target; and if you only have funds to build one experience—mobile web or native mobile app—my recommendation is to build the best mobile web app you can afford, market it as aggressively as possible, and use the money you make and the data you collect to experiment with native apps.

If you can afford it, of course, the best solution is to build both a mobile site and a mobile app, and to enjoy not having to answer this question of limited resources that many businesses are struggling with today.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Mobile Mondays | Search Engines: Mobile Search Engines | Search Marketing: Mobile | SEO: Mobile Search

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